For better or worse, technology affects communication because it’s a component of our everyday lives. It impacts the way we work, entertain ourselves, and stay in tune. you would possibly see the common elementary-aged child with their head buried in an exceedingly smartphone and tempted to require a dismal outlook on what technology has done to us. But is it all bad? From a business perspective, you’ll argue that technical communication is useful. With this in mind, here’s a breakdown of everything you wish to grasp about how technology affects communication with customers, plus a way to use these developments to your advantage.
How Has Technology Affected Communication?
Technology communication affects us continuously. Machine learning and computer science will have a major impact on how we communicate. Chatbots currently field over 25,000 conversations per month.
How to Use Technology to Affect Communication Positively
Let’s take a glance at six of the most effective ways you’ll be able to implement technology to not only streamline communications but also make interactions more meaningful:
1. Monitor Brand Mentions on Social Media
You can use social media analytics to assemble customer feedback, manage your online reputation, provide excellent customer service, and gain customer insights. Though 56% of marketers use social data to research their audience, it seems they aren’t using data in other useful ways as often. Only 39% use data to make customer connections, 31% report their findings to management/colleagues, and 30% use it to research trends. this offers you an opportunity to achieve a competitive edge. Use a tool like Hootsuite to trace social analytics, monitor brand mentions, and track customer feedback.
2. Offer Immediate, 24/7 Communication
Some find the thought of chatbots as a way of communication impersonal, and perhaps even creepy. However, it seems chatbots are here to remain. they’re now ready to answer up to 80% of routine questions. If you’ll be able to let a customer service bot handle commonly asked queries from your customers, saving you time and resources, it’s not just beneficial for you. It’s beneficial for your customers too. Customers need a quick time interval once they engage with brands. Customer service bots mean that customers can get the assistance or answers they have round the clock and in many cases, get answers immediately.
3. Automate Communications
Automation puts small businesses and entrepreneurs on a fair playing field with large corporations. If you don’t always have the resources or time to talk to your customers directly, you will enjoy automated communications. Marketing automation boosts productivity by 20%. There are several ways to automate communications. for instance, there are some social media management tools, like HappyFox, which act as a kind of social media helpdesk. employing a tool like this permits you to automatically filter conversations and direct them to the correct person. After all, consumers say the foremost important attribute of customer experience is fast response times (75%).
4. Keep Track of Communications
When you have plenty of customers it is difficult to stay track of your interactions, whether or not you’ve got the most effective intentions. However, the customer or client you’re talking to doesn’t necessarily care that you just have plenty of other customers. Your customer’s needs and their experiences are always visiting be most significant to them. If you can’t provide a seamless customer experience, then inevitably they’re visiting be dissatisfied. this sort of thing can have an effect on your business. the bulk of consumers shops more with companies that provide consistent experiences.
5. Make Self-Service Easy
Nowadays, some technologies appear to be they belong during a Sci-Fi movie. as an example, you’ll order products by voice command on IoT devices and even try products via augmented reality. The purpose is, due to technical communication, sometimes you won’t interact with customers on a private level the least. Many consumers prefer that nowadays. Over 60% people consumers go for a digital self-service tool like an internet site, app, or voice response system after they have a straightforward inquiry.
6. Make the foremost of Video Chat
The shift towards remote working, freelancing, nomadic entrepreneurship, and therefore the like has been on the increase for a few times. Technology affects communication by making it possible to figure closely with clients who may even air on the opposite side of the earth. it’s possible to take care of communications with clients from a distant setting, using apps like Zoom, Microsoft Teams, and Google Meet. What you will still be getting accustomed to, however, is the way to get the foremost from video chat.