Let’s take a glance at six of the simplest ways you’ll be able to implement technology to not only streamline communications but also make interactions more meaningful:
1. Monitor Brand Mentions on Social Media
You can use social media analytics to collect customer feedback, manage your online reputation, provide excellent customer service, and gain customer insights. Only 39% use data to create customer connections, 31% report their findings to management/colleagues, and 30% use it to investigate trends. this offers you an opportunity to realize a competitive edge.
Explain to your customers how you may use this data and their feedback to tell your brand and its social media presence. This may make followers feel more of an affinity with you as a brand that genuinely listens to its customers. These days, many tools also include features that transcend standard performance analytics, like likes and shares, to permit you more in-depth insights, e.g., sentiment analysis. there’s loads of insightful data you’ll be able to glean from analytics tools that may facilitate your improved comms and, ultimately, your relationship together with your audience.
2. Offer Immediate, 24/7 Communication
Some find the concept of chatbots as a method of communication impersonal, and perhaps even creepy. However, it seems chatbots are here to remain. They’re now able to answer up to 80% of routine questions. If you’ll let a customer service bot handle commonly asked queries from your customers, saving you time and resources, it’s not just beneficial for you. It’s beneficial for your customers too. Customer service bots mean that customers can get the assistance or answers they have round the clock and in many cases, get answers immediately.
If you’re worried a chatbot may well be impersonal, confine to mind that chatbots are ready to hand the customer off to a true human when the conversation needs a private touch. Services like Tidio combine customer service bots and live chat on one platform. You may want to feature a bot like this on your site or online store. Some chatbot services, like SnatchBot, also offer omnichannel communications. This permits your customers to induce in contact on their preferred channel, whether it’s Facebook Messenger, Skype, WhatsApp, etc. Essentially, feature-rich chatbots have become a ubiquitous sort of communication nowadays. It’s a technology trend that almost all will eventually adopt to streamline communications.
3. Automate Communications
Automation puts small businesses and entrepreneurs on an excellent playing field with large corporations. If you don’t always have the resources or time to talk to your customers directly, you will like automated communications. Marketing automation boosts productivity by 20%.
Yes, technology affecting communication has its downsides. But doesn’t everything? In some cases, you’ll be able to even use tech to strengthen customer relationships by communicating at the proper time and creating a way of community. This can be particularly true as your business grows and you wish to implement some reasonable tool or software to assist you to stay involved together with your team or your customers.