Moreover, it appears that companies that innovate are more resilient in the crisis than organizations that remain conservative. It is therefore crucial that you remain competitive and agile, even in times of crisis. By the way, visit now monster musume season 2.

Innovation is always important

Innovation is not only important in times of crisis. Do you want to outpace your competitors? Then continuous innovation is key for your success. Innovation helps your company to grow. Don’t you innovate? Then you might miss new market opportunities. It is also possible that the motivation – and therefore the productivity – of your employees decreases. Sometimes a lack of innovation can even mean the end of your company.

Innovation is distinguishing yourself

Do you really want to distinguish yourself? Then you have to innovate. Of course, you have loyal customers who will not deviate from your brand, but on average consumers have become less brand loyal. They are also more sensitive to price and have higher expectations. To stay attractive in this situation, you need to stand out. You have to show that you are flexible, think along, and can surprise the customer with creative ideas. Have a strong mission and vision that you communicate to your customers.

Your competitors are also innovating!

Won’t you? Then someone else will. Not only your direct competitors but also start-ups are lurking. Anyone with a creative mindset and access to a computer can offer your product and compete for it, for example on price. Make sure you stand out and are always one step ahead of your competition.

If you want to move forward, you have to innovate

Progress without change? That does not exist! Keep everything as it is because it’s going well, right? Yes… until it suddenly stops working. The world is changing faster than ever. You have to keep adapting and adapting to the new times. Get out of your comfort zone! Be proactive! Where the first GSM came on the market about 25 years ago, we are now talking about Virtual Reality, 3D printers, drones, Artificial Intelligence. A lot is happening and it is going very fast. The world is changing and your customers are changing with it. You will therefore have to make decisions, which is not always easy. In order to be able to make such big decisions, you need a clear innovation strategy.

What is an innovation strategy?

In an innovation strategy, you make clear what role innovation has in realizing your business ambitions. It is a practical tool to sharpen your goals, develop a shared vision of success and determine which ideas are worth investing in. An innovation strategy consists of a thesis and an innovation portfolio.

Getting started with innovation

Need help with innovation? Trainer Joey Gonesh has already listed 20 success factors for innovation for you. He can also help you with your innovation strategy during the two-day Innovation Strategy training. Do you want to specialize yourself as an Innovator from strategy to execution? Then follow our popular Innovation Manager training.